‘What One Tree Means To Me’

Arjowiggins Graphic has joined forces with top design agency Bostock & Pollitt to create a new environmental illustration book entitled ‘What One Tree Means To Me’. The aim of the project is to showcase the work of talented young and established illustrators and to promote sustainable paper usage among designers and creative printers in the UK.

The illustrations which feature in the book are the winning entries from a competition run by the two companies in collaboration with a variety of channels, including the Young Creative Network. Entrants were provided with a template sheet showing the number one and asked to create an illustration encompassing what one tree meant to them along with a brief written description of the inspiration behind their work. University students were also targeted, as well as members of illustration-related Facebook groups.

A total of 13 illustrations have been selected for inclusion in the book from both UK and European designers. The artistic style ranges from the traditional to the abstract and covers themes such as escapism, childhood nostalgia and the beauty of trees. For example, one contributor focuses on an apple tree in their childhood back garden, the fruits of which were used by their Grandmother to bake apple pies, while another takes a deeper look, depicting a tree of their life so far.

The ‘What One Tree Means To Me’ book is printed on stocks from Arjowiggins Graphic’s leading range of sustainable papers, including Cyclus, Cocoon, 9lives, Satimat Green and Maine gloss, Chomomat and Satimat. It will be sent to 1,100 designers and printers in February and also includes advice on sustainable paper usage as well as an example of Arjowiggins Graphic’s Environmental Benefit Statement showing the energy and resource savings achieved through using recycled papers for the book.

Shannan Hodgson, Brand Sustainability Manager at Arjowiggins Graphic, comments: “This book is a celebration of trees which highlights their important place in our world today. As a business we are always looking for ways to communicate the important message about sustainable paper usage at the same time as encouraging cutting-edge design. The book also acts as a great resource for designers looking to promote print as a medium and provide answers to clients looking for reassurance that paper is a sustainable material.

“This unique project has provided a fantastic opportunity to seek out new design talent and provide up-and-coming illustrators with a chance to showcase their work to the wider industry.”

Corinne Myers from Bostock & Pollitt comments: “Trees are one of the most important natural resources on the planet which is why we felt this would be a fitting theme for this project. Our aim was to inspire both illustrators and designers to think about this valuable resource and how it can be used responsibly to create sustainable, high quality work.”

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